Radio is dead. It's okay, I brought my iPod.

In CBC’s series The End, host Jian Ghomeshi, explores how radio, TV and print are quickly on their way to being obsolete. With podcasting, satellite radio, digital radio, and downloading people are given the opportunity to be more selective about what they are listening to. Listeners can be their own deejay and choose to fast forward through commercials, rewind and re-listen to their favourite parts. As a student, podcasts make it very easy to use as part of a presentation in class or to cite in an essay. Rob Farina, Program Director of CHUM FM, notes that radio is one of the only technologies out there that "is free, reaches 95% of the population, ubiquitous and portable"; however, it does not have the personalization features that podcasts offer. Having an RSS feed, mp3 capable phone or an iPod  make fiddling with the dial on the ye olde FM/AM radio and listening to commercials a thing of the past.

My take on the end of TV and Print to come...

0 thoughts:

Post a Comment